Partner Perspective Webinar: The Full 101 from OpenSponsorship on Working with Athlete Influencers

In this video, the speakers from Open Sponsorship discuss the power and effectiveness of working with athlete influencers in marketing campaigns. They delve into the benefits of athlete influencers, including their authentic following, regional influence, and the diverse types of sponsorships they can engage in. The speakers also provide valuable tips on how to choose the right athlete for your brand based on audience demographics, platform success, and specific interests.

• Our goal is to connect brands and athletes to create successful marketing campaigns.
• We have over 18,000 athletes in our network. proud to say, I think 70% are in the US, 30% globally.
• The use of data in finding the perfect athlete for brands and how it helps in reviewing metrics.