Forrester: Creators are the new publishers in your media plan: How to leverage affiliates, ambassadors, and partners in a multi-dimensional influencer strategy

In this insightful webinar, Mara Smith and Kelsey Chickering discuss the rapidly growing creator economy and how brands can leverage affiliates, ambassadors, and partners in a multidimensional influencer strategy. The webinar covers the growing trend of influencer marketing, its benefits, and how to incorporate it effectively into marketing strategies.

• Understanding the creator economy and its impact on brands
• Developing a multidimensional creator strategy
• Working with long-tail influencers in the affiliate and partnership marketing space
• Influencer marketing is on the rise with social media platforms playing a significant role.
• Micro and nano influencers offer higher engagement rates and authenticity.
• Influencer marketing can be cost-effective and offer competitive ROI through the affiliate and partnership channel.